DJ RICKIE IS 2011’S PILSNER MFALME III WINNER

The
Pilsner Mfalme III Competition – the Hunt for the King moves the crowd
came to a close at a DJ face-off at the carnivore Grounds on Saturday
September 3, 2011, where
DJ Rickie
from Thika emerged the undisputed winner of the hotly contested
competition. Up for grabs was a souped up Nissan Van, valued at over
Ksh 2.6 million.

Battling for the top prize were
DJ Duez, DJ Rickie, DJ Amoh, Dj Sankee, DJ Dave and
DJ Briggy
who made it to the finals. During the first showdown, the competing DJs
were judged on mixing, choice of music, scratching, versatility,
innovativeness, crowd reaction, mic technique, image/swagger,
originality and creativity, stage presence, confidence, equipment
know-how and levels control by a panel of legendary local DJ’s from
MOB and
Code Red.
The
competition was then taken a notch higher where the final three
contestants were placed behind a screen for anonymity, upon which the
panelists judged them on mixing, choice of music, scratching,
originality and creativity. The crowd also participated in deciding who
should be their Pilsner Mfalme King that moves the crowd through crowd
acclamation and noise barometer readings.

“This
year, the competition changed slightly. DJs were judged on the same
merit as in the past but we felt we needed to incorporate the Pilsner
consumer in the whole process as they are the final decision makers in
determining who should be the King that moves them.”, said Pilsner Brand
Manager
Francis Mworia during
the ceremony. “As a brand, we will continue to nurture and breed talent
especially amongst the talented Kenyans in efforts to empower them
socially and economically” he concluded.

The
Pilsner Mfalme III kicked off in July this year and visited 10 major
towns in Kenya including Kisumu, Nyeri, Thika, Mombasa, Nairobi,
Eldoret, Machakos, Meru, Nairobi and Kisii. Dubbed the King moves the
crowd DJ competition the event aimed to provide a compelling and
engaging experience to consumers while developing Deejaying talent and
positioning it as a worthwhile career choice.

While
handing over the baton to the new Mfalme, last year’s winner Nelson
Isinga aka DJ Nelly said “I applaud Pilsner Lager for their continued
support for the deejaying industry and I am glad to see more and more
people choosing deejaying as a career option. I have gained a lot of
exposure and experience from my reign as the Second Pilsner Mfalme”
